Renault Radio LULLABY by Saatchi & Saatchi Milan

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LULLABY

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Italy
Agency Saatchi & Saatchi Milan
Director Marco Longieri
Creative Director Agostino Toscana, Guido Cornara
Account Supervisor Pietro Concina
Released October 2005

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, ITALY, Milan
Creative Director: Guido Cornara/Agostino Toscana
Scriptwriter: Luca Lorenzini
Agency Producer: Emanuela Concato
Account Supervisor: Pietro Concina
Advertiser's Supervisor: Angelo Bencivenga/Vittoria Cristofaro
Director: Marco Longieri
Sound Engineer: Fabio Castelli

Script in English
FVO: Please daddy, can you sing me a lullaby?
MVO: Yes, honey
FVO: (along with a high-tempo drum rhythm, sings the lullaby as if it were a hard rock song)
Lullaby and good night
In the sky stars are bright
'Round your head, flowers gay
Set your slumbers till day
ANN: The energy is spreading. Get carried away too by the New Clio, Saturday the 8th and Sunday the 9th in all Renault dealers. New Clio. Full of Life.
MVO: Sleeeeep!
FVO: Where’s my mummy?
Script in Orginal Language
FVO: Mi canti la ninna nanna, papà?
MVO: Sì, pulcino…
(L’uomo, seguendo un ritmo di batteria incalzante, canta la ninna nanna come se fosse un pezzo hard rock.)
Dormi dormi bel bambin,
fai la nanna tesoro,
dormi qui sul tuo cuscin,
fai dei sogni tutti d’or!”
ANN: La diffondendo. Fatti contagiare anche tu da New Clio, sabato 8 e domenica
9 ottobre in tutta la rete Renault. New Clio. Full of life.
MVO: Dormiiiiiii!
FVO: Dov’è la mamma?