PAL by Publicis Brussels for Renault

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PAL

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Industry Cars
Media Radio
Market Belgium
Agency Publicis Brussels
Released June 2012

Awards

Epica Awards 2012
Radio Radio Advertising Bronze

Credits & Description

Type of entry: Product & Service
Category: Cars & Automotive Services
Advertiser: RENAULT/DACIA
Product/Service: RENAULT CLIO/DACIA DUSTER
Agency: PUBLICIS BRUSSELS, BELGIUM
Advertiser RENAULT/DACIA
Product RENAULT CLIO/DACIA DUSTER
Entrant PUBLICIS BRUSSELS, BELGIUM
3 of 4 Campaign
Type of Entry: Product & Service
Category: Cars & Automotive Services
Title: PAL
Advertiser/Client: RENAULT/DACIA
Product/Service: RENAULT CLIO/DACIA DUSTER
Entrant Company: PUBLICIS BRUSSELS, BELGIUM
DM/Advertising Agency: PUBLICIS BRUSSELS, BELGIUM


Brief Explanation
The 22nd March is the European day of courtesy on the road. The week before Road Courtesy day, Renault and Dacia aired their radio commercials during the same commercial break at the same moment. This is how they raised awareness. On road courtesy day itself, RENAULT/DACIA aired the final ad in the campaign as a sequel, and example of how to be courteous to other road users.