Renault Radio YACHT SHOES by Publicis Madrid

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YACHT SHOES

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Spain
Agency Publicis Madrid
Creative Director Marcelo Vergara, Fabio Mazia
Account Supervisor Javier Pascual
Released October 2005

Credits & Description

Advertising Agency: PUBLICIS LADO C, SPAIN, Madrid
Creative Director: Marcelo Vergara/Fabio Mazía
Scriptwriter: Lucas Paulino/Angel Torres
Agency Producer: Cristina Espanol
Account Supervisor: Javier Pascual
Advertiser's Supervisor: Carlos Izquierdo


Script in English

SFX: Seaside noises

VO: Dear people from Renault, after seeing what you've done with Clio, I'd like to ask you for a
favour. I also want to be born again. I am yacht shoes and that’s a downer. I am neither trainers nor shoes. In fact, I think that the people who used me were beaten up at school when they were kids. I’d love to be air-trainers, some shoes without laces, even some boots. Anything, at the end of the day, something.

SFX: Music

ANN: If you were born again, how would you like to be? New Renault Clio. Restart.

Script in Orginal Language

SFX: Seaside noises

VO: Querida gente de Renault, yo también quiero volver a nacer. Soy unos náuticos y eso ya da bajón. Ni soy zapatilla, ni soy zapato. Me gustaría ser unas zapatillas con cámara de aire, unos zapatos sin cordones, incluso unas botas. Cualquier cosa, pero algo al fin y al cabo.

SFX: Music

ANN: Si volvieras a nacer, ¿cómo te gustaría ser? New Renault Clio. Restart.