Renault Radio TRUNK RECORDING by Lowe Ginkgo Montevideo

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Industry Cars
Media Radio
Market Uruguay
Agency Lowe Ginkgo Montevideo
Director Martín Rodríguez
Creative Director Fernando De Clemente, Sebastián Mir
Account Supervisor Pablo Quartino
Production REC
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: RENAULT
Product/Service: RENAULT SYMBOL
Creative Director: Sebastián Mir/Fernando De Clemente
Scriptwriter: Jorge González
Agency Producer: José Pedro Urrestarazu/Patricia Churi
Account Manager: Gonzalo Gestoso
Account Supervisor: Pablo Quartino
Advertiser's Supervisor: Joaquín Soler
Production Company: REC, Montevideo, URUGUAY
Director: Martín Rodríguez
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE GINKGO, Montevideo, URUGUAY

ANN: Could you move your foot a little bit? Ah, that’s better. MVO: Okay, recording. ANN: The new Renault Symbol is a sedan that has everything you could ask from a great car; fabulous design, a magnificent engine, and something very special: a huge 506 litre trunk. So huge, that at this very moment an operator and I, the announcer, are recording inside it. If you can’t believe it, go to www.yourfist... Sorry. If you can’t believe it, go to and see for yourself.

Full script of the ad in the original language
ANN: Podés correr un poquito el pie? Ahí está mejor. MVO: Bueno, grabamos. ANN: El nuevo Renault Symbol es un sedán que tiene todo lo que le podés pedir a un gran auto: un gran diseño, un gran motor, y algo que lo hace muy particular, un gran baúl de 506 litros. Tan amplio que en este momento un operador y yo, el locutor, estamos grabando en su interior. Y si no lo creés, entrá en www.tuprimgr... Perdón. Y si no lo creés, entrá en y comprobalo.

Brief Explanation
The Renault Symbol is a sedan with a big 506 litre trunk. To announce its arrival to Uruguay, the client requested we only do a radio spot due to their limited budget. Solution: We recorded the radio spot inside the trunk and put the video up on Note to the jury: The original ad was entirely recorded in the Renault Symbol's trunk. You can see the complete video that proves this on the website For the purposes of judging, we have provided a translated version - this was recorded in a studio.