Renault Radio SQUEEGEE MAN by Publicis London

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Industry Trucks, Vans & Pick-Up Trucks
Media Radio
Market United Kingdom
Agency Publicis London
Creative Director Nik Studzinski, Gavin Kellett
Account Supervisor Tim Grace Mcdonald
Released October 2005

Credits & Description

Advertising Agency: PUBLICIS, UNITED KINGDOM, London
Creative Director: Nik Studzinski/Gavin Kellett
Scriptwriter: Adam Thompson/Dan Glover James
Agency Producer: Ruben Mercadal
Account Supervisor: Tim Grace-mcdonald
Advertiser's Supervisor: Chris White
Sound Engineer: Andy

Script in English

MVO: Traffic lights. A dangerous place for van drivers. The light goes red, and sploosh goes the
sponge of the squeegee man. You didn't ask to have your windscreen cleaned and frankly, you didn't want it. Dirty water smeared across your once clean window. They don't even lift the wipers. They just see you van drivers as a fast ticket to a quick buck like everybody else. At least at Renault we give you something back. For your £99 deposit, business users can get any van from our range with 0% finance over four years, plus free ply lining. For more information, go to Renault. We love you guys.

Brief Explanation

In Britain, van drivers are often seen as hooligans of the road. No one likes them. Our
campaign asks people, in a humorous way, to re-appraise their opinion of van drivers and
realise that they are actually modern-day heroes.

The voice on these commercials is the stand-up comedian Marcus Brigstocke. On the
comedy circuit he is well known for his vitriolic rants aimed at various institutions, from
mortgage brokers to day-time television commercials.

We wanted to use his voice and his anger in an effort to stand-up to the harsh and un-
deserved critisism often dealt out to Britain's white van man.