SPECIAL OPS KIT by DraftFCB Auckland for Prime

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SPECIAL OPS KIT

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director James Mok
Creative Director Billy Mcqueen, Chris Schofield
Account Supervisor Fleur Head
Production Franklin Road
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: PRIME (SKY NETWORK TELEVISION)
Product/Service: 'RESCUE SPECIAL OPS' TV PROGRAMME
Agency: DRAFTFCB NEW ZEALAND
Executive Creative Director: James Mok
Creative Director: Billy McQueen/Chris Schofield
Scriptwriter: Murray Watt/Billy McQueen
Agency Producer: Sonali di Silva
Account Manager: Katie Loverich
Account Supervisor: Fleur Head
Production Company: FRANKLIN ROAD, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO1: I’m so exhausted from carrying out Special Rescues all day. FVO2: Me too, but we have to pack our Special Rescue Ops emergency kit so we’re ready for any situation, at any time. FVO1: You’re right. Come on... bandages? FVO2: Yes. FVO1: You have to say 'check'. FVO2: What? FVO1: When I say a thing, if it’s in the kit, you have to say 'check'. FVO2: Oh... okay. FVO1: Start again. Bandages? FVO2: Check. FVO1: Oxygen FVO2: Check. FVO1: Thermal blankie? FVO2: Check. FVO1: Morphine? FVO2: Check. FVO1: Neck brace? FVO2: Check. FVO1: Abseiling rope? FVO2: Check. FVO1: Naughty nurse outfit? FVO2: Check. FVO1: Barry White on iPod? FVO2: Check. FVO1: A nice bottle of wine? FVO2: Red or white? FVO1: One of each. FVO2: Check. FVO1: Handcuffs? FVO2: Check. FVO1: Harness and horse-whip? FVO2: Check. FVO1: Umm, better throw in an extra neck brace... and don’t forget the durries this time – for afterwards. FVO2: Okay... check. SFX: Helicopter ANN: Rescue Special Ops. The new action-packed Aussie drama that’s like a reality show, except everyone’s better looking... and gaggin’ for it. Coming soon, on Prime.

Brief Explanation
Prime Television’s ‘Rescue Special Ops’ is a popular TV series that can’t decide if it’s an extreme rescue drama with lots of sex action or an extreme sex drama with lots of rescue action. This Rescue Special Ops radio commercial correctly identifies it as the latter.