Janssen-cilag Radio WEATHER by Borghi/Lowe Sao Paulo

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WEATHER

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Industry Health & Pharmaceuticals
Media Radio
Market Brazil
Agency Borghi/Lowe Sao Paulo
Creative Director Erh Ray, Marcelo Camargo, Valmir Leite Silva, Edgard Gianesi
Account Supervisor Jéssica Cardoso, Priscilla Carvalho Advertiser Supervisor:
Released August 2005

Credits & Description

Advertising Agency: LOWE, BRAZIL
Creative Director: Valmir Leite/Marcelo Camargo/Edgard Gianesi
Scriptwriter: Vinícius Miike
Agency Producer: Márcia Lacaze/Cristiane Garcia
Account Supervisor: Priscilla Carvalho/Jéssica Cardoso
Advertiser's Supervisor: Juliana Granado/Gisela Dante
Sound Engineer: Teresa Moranduzzo/Adriano Cintra


Script in English

MVO: Weather news with Mônica Inhaca

FVO: Brieta. The weekend begins horribly, OK? It will be sunny all through Saturday, cloudless
sky, hot and the pools full of people. Argh! On Sunday the situation worsens with sunshine even on the coast. Coconut water, ice-cream, everything is iced. A horror. Better not to leave home.

ANN.: Nothing is good when you've got the flu. Against nasal congestion, headaches, temperature, muscle pains, running nose and cough, use Resprin.

ANN.: Sneeze, Resprin.

OFF: If symptoms persist, a doctor should be consulted. Before taking the medication, read
the instructions.

Script in Orginal Language

MVO: Noticias do tempo com Mônica Inhaca

FVO: Boa tarde Brieta. O fim de semana já começa horrível, viu? Faz sol durante todo o sábado
com céu aberto, calor e a piscina cheia de gente. Credo. Já no domingo a situação piora com sol até no litoral. Água de côco, sorvete, vem tudo gelado. É um horror. Melhor nem sair de casa. Entra uma locução em off.

ANN: Gripado nada fica bom.

ANN: Atchin, Resprin.

OFF: A persistirem os sintomas, o médico deverá ser consultado. Antes de tomar o medicamento, leia a bula.

Brief Explanation

The creative pieces were developed using metaphor in communication. That is, those who do not take the anti-flu RESPRIN, becomes completely nasal, “clogged”. The person sees the “world” as "black & white", without the fun of the colours. RESPRIN provides complete relief against the symptoms of the flu. That is, those who take RESPRIN see "the world in colours "