GRAN CANARIA by Bts United Oslo for RESTPLASS.NO

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GRAN CANARIA

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Industry Travel Agencies, Tour Operators & Travel Services
Media Radio
Market Norway
Agency Bts United Oslo
Director Jon Iver Helgaker
Executive Creative Director Thorbjorn Naug
Account Supervisor Paul Rigault
Production Sagveien Resort
Released July 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: RESTPLASS
Product/Service: TRAVEL AGENCY
Agency: BTS UNITED
Executive Creative Director: Thorbjørn Naug
Scriptwriter: Per Kristian Voss Halvorsen/Kim Taanevig/Ola Øvrelid/Lars Holt.
Account Supervisor: Paul Rigault
Production Company: SAGVEIEN RESORT, Oslo, NORWAY
Director: Jon Iver Helgaker
Sound Engineer: Torstein Tanum Morstad
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BTS UNITED, Oslo, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: And now the weather: (We hear an autenthic weather report from The Canary Islands in Spanish, which the listener cannot understand) ANN: The weather forecast for The Canary Islands was brought to you by restplass.no

Full script of the ad in the original language
ANN: Og nå været: (Her følger en autentisk værmelding fra Gran Canaria på originalspråket, selv om dette ikke forstås av lytteren) ANN: Værmeldingen for Gran Canaria ble sponset av restplass.no

Brief Explanation
Restplass.no which is a Norwegian Internet travel site offers cheap, short notice tickets to destinations all over the world. In this radio concept we aired real, authentic weather reports for the coming days, from popular, sunny vacation destinations. Even though the listeners often can't understand the language of the forecast, they get a feeling and a remembrance of sunny days on vacation. The forecasts, predicting nice and warm weather in south of Europe, was aired during a cold period with bad weather in Norway.