LOS ANGELES by Bts United Oslo for RESTPLASS.NO

Adsarchive » Radio » RESTPLASS.NO » LOS ANGELES

LOS ANGELES

Pin to Collection
Add a note
Industry Travel Agencies, Tour Operators & Travel Services
Media Radio
Market Norway
Agency Bts United Oslo
Director Jon Iver Helgaker
Executive Creative Director Thorbjorn Naug
Producer Jonas Togersen
Account Supervisor Paul Rigault
Production Sagveien Resort
Released July 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: RESTPLASS
Product/Service: TRAVEL AGENCY
Agency: BTS UNITED
Executive Creative Director: Thorbjørn Naug
Scriptwriter: Per Kristian Voss Halvorsen/Kim Taanevig
Account Supervisor: Paul Rigault
Production Company: SAGVEIEN RESORT, Oslo, NORWAY
Director: Jon Iver Helgaker
Producer: Jonas Togersen
Sound Engineer: Torstein Tanum Morstad
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BTS UNITED, Oslo, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Gangster rap MVO1: Here we go, another one, Iceberg, gangster rap. MVO2: What’s up man? What’s a kid like yourself doing in Oslo listening to fucking hip-hop man? That ain’t the way it’s supposed to be, homie. What you need to do right now is to get your ass over to where the hip-hop belongs, man. To LA. All you gotta do is to click that fucking Restplass banner and grab yourself a flight. Come on over and I’ll put a cap in your ass. No I won't, man. Come on. I’ll give you a hug, man. Come on! Click it. SFX: Click

Brief Explanation
Travel to your choice of music. Restplass.no means 'last minute tickets' and is Norway’s leading online travel agency. Spotify is a music streaming software. It allows instant listening to specific tracks, albums and online radio. By using a whole new way of selecting a message depending on the users music choice, gender and location we customised each ad, both the spot and the banner. For instance, if a male Spotify user from Oslo listened to a hip-hop tune, the message and the destination in the radio spot and in the banner on the site would be adjusted according to this.