Richmond Centre Radio VACUUM by DDB Vancouver

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Industry Department Stores & Shopping Malls, Fast food outlets & restaurants
Media Radio
Market Canada
Agency DDB Vancouver
Director Peter Clarke
Creative Director Alan Russell
Account Supervisor Maureen Atchison
Released March 2005


Cannes Lions 2006
Radio Retail Stores, Restaurants & Fast Food Outlets Bronze Lion

Credits & Description

Creative Director: Alan Russell
Scriptwriter: Paul Little
Agency Producer: Katherine Mutzke
Account Supervisor: Maureen Atchison
Director: Peter Clarke
Sound Engineer: James Spooner

Script in English

AUDIO: A real, documentary sound.

FVO1: There it was, you know, it came out of nowhere, I just reacted. Ever done that where you don’t think? You just know that you don’t want someth’n to go away, so you pounce on it. That’s what I did, I pounced on it, my adrenaline was pumpin’ like crazy.

FVO2: Did the clerk wonder why you were wrestling with a vacuum cleaner?

FVO1: Oh sure, but you gotta do what you gotta do. Always remember that.

SFX: Geese.

OFF: Happy hunting from Richmond Centre.

Brief Explanation

This is part of a long running campaign for this shopping centre where we compare shopping for
clothes and appliances to hunting. So we chose to demonstrate this by interviewing a woman who sounds like she might be a real hunter - for her hunting techniques. Needless to say, she takes her shopping a little too seriously.