SONG by Publicis Lima for Corporation Radial Del Peru

SONG

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Industry Against violence
Media Radio
Market Peru
Agency Publicis Lima
Director Cristian Ames
Creative Director Cesar De Maria
Producer Jose Chik Aguirre
Production La Sound Facktory
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CORPORACION RADIAL DEL PERU
Product/Service: RITMO ROMANTICA AGAINST DOMESTIC VIOLENCE
Agency: PUBLICIS PERU
Creative Director: César de María
Scriptwriter: Christian Merino/Christopher Barrón
Account Manager: Rocío Calderón
Production Company: LA SOUND FACKTORY, Lima, PERU
Director: Cristian Ames
Producer: Jose Chik Aguirre
Sound Studio: La Sound Facktory
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: PUBLICIS PERU, Lima, PERU

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: (Singing) Some time ago when I saw I did not have you here Among looks, caresses and promises I found myself close to you You filled my soul You changed my way You created my world Lali, I've finally got the strength to give you everything Lali, my dreams and my blows, one directly to the eye Lali, you do deserve everything A blow and a broken lip Lali, I am your owner and I always was That’s why I crushed into you ANN1: True love doesn’t hurt. Don´t confuse love with mistreatment. November 25th, International Day of the Elimination of Violence Against Women. ANN2: A message from Ritmo Romántica.

Full script of the ad in the original language
SFX: Musica MVO: (Cantando) Hace algún tiempo cuando te vi No pensé tenerte aquí Entre miradas caricias y promesas Me descubrí junto a ti Llenaste mi alma Cambiaste mi rumbo Creaste mi mundo Lali, por fin tengo la fuerza para darte todo Lali, mis sueños y mis golpes, uno directo al ojo Lali, tú lo mereces todo Un golpe y también un labio roto Lali, yo soy tu dueño y siempre lo fui Por eso de golpe he llegado a ti ANN1: El verdadero amor no lastima. No confundas el amor con el maltrato. 25 de noviembre el Día Internacional de la Eliminación de la Violencia Contra la Mujer. ANN2: Un mensaje de Ritmo Romántica.

Brief Explanation
What started as a love song ends abruptly as a despicable justification of abuse against women.