ONE MINUTE OF SILENCE by TBWA\Espana Madrid for Road Safety Council

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ONE MINUTE OF SILENCE

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Industry Traffic safety, Against alcohol
Media Radio
Market Spain
Agency TBWA\Espana Madrid
Creative Director Cristina Davila Y Cesar Olivas
Production Audioclip Madrid
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: ROAD SAFETY COUNCIL
Product/Service: ANTI DRINK-DRIVING MESSAGE
Agency: TBWA\ESPAÑA
Creative Director: Cesar Olivas/Cristina Davila
Scriptwriter: Cesar Olivas/Pablo Farrés
Agency Producer: Mariluz Chamizo
Production Company: AUDIOCLIP MADRID, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ESPAÑA, Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: One minute of silence. ANN: If you are going to drive after drinking, this minute of silence is for you. Traffic and Road Safety Council. Government of Spain.

Full script of the ad in the original language
SFX: Un minuto de silencio ANN: Si vas a conducir después de haber bebido, este minuto de silencio es por ti. Dirección General de Tráfico. Ministerio del interior. Gobierno de España.

Brief Explanation
Description: What you are about to hear is the special action broadcast on spanish radio by Dirección General de Tráfico. This special was part of their Christmas campaign and was inserted during the advertising block, between ads.