CORDLESS BUNJEE JUMPING by Lowe Mena Dubai for Roads and Transport Authority of Dubai (RTA)

CORDLESS BUNJEE JUMPING

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Industry Government & Other Authorities
Media Radio
Market United Arab Emirates
Agency Lowe Mena Dubai
Director Dolly Saidy
Copywriter Mark Lewis, Carl Lundqvist, Joshua Newnes
Producer Hiyam Itani
Production Mint MENA
Released March 2014

Awards

Mena Cristal Awards 2014
Radio Cristal NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST EMERALD (BRONZE)

Credits & Description

People would never go bungee-jumping without a chord, sky-diving without a parachute or great-white-shark-diving without a cage. They consider these activities to be extreme sports that need to be carried out with safety and precaution. What people don't realize, is that driving without a seatbelt is just as fatal and extreme as any of the outlandish thrill-seeking sports. Agency: Lowe Mena, Dubai
Category: Public interest
Client: Roads and Transport Authority of Dubai
Agency: LOWE MENA, Dubai
Production: Mint MENA
Country: United Arab Emirates
Director: dolly saidy
Executive Creative Director: mark lewis
Creative Director: Carl Lundqvist
Copywriter: Joshua Newnes
Copywriter: mark lewis
Copywriter: Carl Lundqvist
Producer: Hiyam Itani
Sound: BKP
Sound Design: Chris Atkins
Music: Bryan New And Andrew 'duck' Macdonald – Shotgun Wedding