Amasa Radio ALCOHOLICS by McCann Erickson Johannesburg

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Industry Business equipment & services
Media Radio
Market South Africa
Agency McCann Erickson Johannesburg
Creative Director Mike Ellman-Brown
Released June 2004

Credits & Description

Advertising Agency: HERDBUOYS McCANN ERICKSON, SOUTH AFRICA, Johannesburg
Creative Director: Mike Ellman-Brown
Scriptwriter: Piet Human/Mike Wilson
Agency Producer: Dick Payne
Sound Engineer: John Burns

Script in English

Mike : Hi, my name is Mike and I'm an alcoholic. You know, I've been binge drinking for, must be now about 10 years...

Anyway, my usual day, it starts, you know, with a bottle of vodka, you know, which I used to get for 22.95 at Top-Up Liquors in Illova, you know those great guys.

Then on Saturday of course, there was the brandy. The brandy special at Top-Up, which was....

MVO: If you bought advertising space like this you deserve an award. The Roger Garlick Awards. Recognising Media Innovation. To enter visit AMASA.ORG.ZA