RTE 2FM Radio Tomás by Publicis Dublin

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Industry TV Channels/Radio Stations and Programmes, Public awareness
Media Radio
Market Ireland
Agency Publicis Dublin
Creative Director Ronan Nulty
Copywriter Carol Lambert Luke O'reilly
Account manager Ian Hollinshead
Released November 2014

Credits & Description

This campaign from Publicis Dublin was designed to create awareness amongst the 22-30 year old audience about the consequences that could befall them should they avoid paying their TV Licence Fee. The challenge was to do it in a humorous way that would make the point without intimidating or leaving a sour taste in the mouth of the audience.
Category: Public services & utilities
Client: RTE TV Licence
Agency: Publicis Dublin
Country: Ireland
Director: Luke O'Reilly
Creative Director: Ronan Nulty
Copywriter: Luke O'Reilly
Agency Producer: Rachel Murray
Account manager: Ian Hollinshead