BMW Radio WITHOUT AIR by TBWA\Hunt\Lascaris Johannesburg

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Industry Automotive, Automotive products, services and accessories
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Released March 2004

Credits & Description

Advertising Agency: TBWA\HUNT\LASCARIS, SOUTH AFRICA, Johannesburg
Creative Director: Sue Anderson
Scriptwriter: Konstant van Huyssteen
Agency Producer: Nicola Berry
Account Supervisor: Lori Levitan
Sound Engineer: Lorens Persson

Script in English

FVO: Introducing run-flat tyre technology from BMW. With it's polymer-reinforced side walls you can drive on this tyre after a puncture without worrying about traction, steering or braking. In fact, at eighty kilometres per hour, the run-flat tyre will stay on the rim for at least another hundred and fifty kilometres, even after complete loss of tyre pressure. So you or anyone dear to you won't ever have to stop on a blind corner, in the rain or any other unsafe place because the run-flat tyre will keep on going and going without air.

SFX: FVO inhales deeply.

ANNCR: Which is really quite a remarkable feat, if you think about it. Run-flat tyre technology. Another innovation by BMW.