RYOBI Radio Obvious Plug by Shabbadu

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Obvious Plug

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Industry Household maintenance & pet products, Tools, Do-It-Yourself Products
Media Radio
Market Australia
Agency Shabbadu
Production Risk Sound
Creative Director Chris Taylor
Copywriter Angus Smallwood
Released January 2013

Credits & Description

A campaign created Shabbadu, Australia to be heard during breaks in play through the in-ground radios at cricket matches in Australia throughout summer. It's a traditional straight man/funny man schtick with a rogue commentator using every available opportunity to plug one of his sponsors.

Category: Household, garden & pets
Client: Ryobi (TTI Brands)
Agency: Shabbadu
Production: Risk Sound
Country: Australia
Director: Chris Taylor
Creative Director: Chris Taylor
Copywriter: Angus Smallwood
Sound Design: Sandy Milne
Actor: Angus Sampson