ZIP by Cheil Johannesburg for Samsung Mobile

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Industry Mobile phones, devices & accessories
Media Radio
Market South Africa
Agency Cheil Johannesburg
Creative Director Derek Postmus
Account Supervisor Andre Van Der Lingen
Production Audio Arts
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: SAMSUNG MOBILE
Product/Service: S7350 MOBILE PHONE
Agency: CHEIL WORLDWIDE COMMUNICATIONS
Creative Director: Derek Postmus
Scriptwriter: Derek Postmus/Warren Sassenberg
Agency Producer: Caroline Crowther
Account Manager: Andre van der Lingen
Account Supervisor: Andre van der Lingen
Advertiser's Supervisor: Shaun Kirk/Nicole Rossouw
Production Company: AUDIO ARTS, Johannesburg, SOUTH AFRICA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CHEIL WORLDWIDE COMMUNICATIONS, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Next time you're in one of those... SFX: Upmarket piano bar ambience ANN: ...and you need a... SFX: Pouring water ANN: ...and you forget to... SFX: Zip being pulled up ANN: You're likely to be the recipient of... SFX: Girls sniggering ANN: In which case I suggest you whip out your Samsung S7350. With its stylish metallic finish, GPS module, smooth back design and 5 megapixel camera, you'll suddenly get a lot more invitations to... SFX: Door opening ANN: The Samsung S7350. The phone that amplifies the Sound of Joburg.

Brief Explanation
94.7 Highveld Stereo, a local radio station, runs an on-air competition in which they play sound effects and invite listeners to call in and identify them. In 2009, Samsung Mobile sponsored the competition and, to promote their S7350 mobile phone, we utilised sound effects to describe the phone's array of features.