SA State Emergency Service Radio Family Car by Black Sheep Advertising

Family Car

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Industry Government & Other Authorities
Media Radio
Market Australia
Agency Black Sheep Advertising
Creative Director Andrew Millar
Creative Andrew Slattery, Camille Trepa
Released July 2018

Credits & Description

Media: Radio
Category: Government
Client: South Australian State Emergency Service
Agency: Black Sheep Advertising
Production: Passel Media
Country: Australia
Director: Stephen Packer
Finishing Artist: Fran Botha
Creative Director: Andrew Millar
Senior Creative: Andrew Slattery
Creative: Camille Trepa
Producer: Adam Camporeale
Sound Engineer: Scott Illingsworth
Sound Studio: BestFX
Managing Director: John McLaren
Account manager: Tom Ootes
Colourist: Jeremy Hill-Brooks
Animation - Bradley Pickford, No Anchovies
The SES is a highly skilled emergency service organisation who regularly attend emergency call outs. However, nearly half of SES call outs are for non-emergencies. Black Sheep Advertising were tasked to create a campaign to decrease the percentage of non-emergency calls. By reiterating that the SES is an emergency service, the campaign aims to encourage the public to consider their situation before calling the SES. The result was an integrated campaign including TV, direct mail, outdoor, press, radio, web/digital, social media and an interactive website that provides alternative solutions for non-emergency situations.