Saathi - Street Kid 2 by Leo Burnett Mumbai for Saathi

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Saathi - Street Kid 2

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Industry Charities, Foundations, Volunteers
Media Radio
Market India
Agency Leo Burnett Mumbai
Executive Creative Director Nitesh Tiwari
Creative Director Vikram Pandey
Production Lingo India
Released May 2012


London International Awards 2012
TV/Cinema/Online Film - Music Public Service/Social Welfare Short List

Credits & Description

Entrant: Leo Burnett, Mumbai
Street Kids Welfare - "Saathi - Street Kid 2"
Corporate Name of Client: Saathi
Client Account Director: Minal Chheda
Radio Station: Club FM
Agency: Leo Burnett, Mumbai
Chief Creative Officer: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram Pandey
Copywriters: Nitesh Tiwari/Shreyas Jain/Piyush Gupta
Agency Producer: Kevin Alfonso
Production Company: Lingo India, Mumbai
Description of the Project
Street kids don't have anybody to guide them or teach them what's right or wrong. That's why they often end up learning wrong things, things you would never want your kids to learn. We wanted to use this insight to deliver a strong message and raise funds for the Street Kids. Through this radio campaign we wanted to make people empathize with street kids and understand the importance of a safe environment for them which Saathi provides.