98fm Radio Safety bike radio [audio] by Isobar Brasília

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Safety bike radio [audio]

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Industry TV Channels/Radio Stations and Programmes, Mobile applications
Media Radio
Market Brazil
Agency Isobar Brasília
Executive Creative Director Mateus Braga
Creative Director Filipe Braga, Alex Coelho
Art Director Paulo Ribas
Copywriter Erick Moneró
Released April 2017

Awards

El Ojo Festival 2017
Media Uso Innovador Del Medio Radial Plata
Innovación Productos Bronce

Credits & Description

Category: Electronics, Technology
Media: Audio
Brand: 98FM
Agency: Isobar
Geo: Brazil
Advertising Agency: Isobar, Brasília, Brazil
Executive Creative Director: Mateus Braga
Copywriter: Erick Moneró
Art Director: Paulo Ribas
Director: Thiago Sassioto
VP of Operations: Eliel Allebrandt
Creative Directors: Filipe Braga, Alex Coelho
Designers: Moisés Amaral, Yuri Coppe
UX Designer: Nathália Alves
Agency Producer: Renata Cartafina
Executive Producer: Rafael Santos
Director Assistant: Celso de Medeiros
DOP: Geronimo Lessa, Cristiano Santos
Producers: Shirley Okubo, Gilmar Lopes, Nidevaldo Alecrim
Sound Design: Marcus Panda
Motion Designer: Lucas Rodrigues
Musical Director: Lucas Duque
Mixing / Editing: Geraldo Cortês
Voiceover/Locution: Geraldo Cortês, Manuela Thomas
Account Executive: Felipe Lopes
Published: April 2017
Description: Through a portable radio transmitter, able to interfere in the radio frequency up to a 30 meters range, cyclists can warn drivers about their presence, ending the accidents caused by inattention, especially when cyclists are on the drivers' blind spot.
Anybody can access the instructions on the website to build its own Safety Bike Radio.
An App allows users to record their own messages and even transmit live.