APPLE by Creativeland Asia for Saint Juice

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APPLE

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Industry Non-alcoholic drinks
Media Radio
Market United Kingdom
Agency Creativeland Asia
Executive Creative Director Vikram Gaikwad
Creative Director Anu Joseph
Producer Tony Hertz
Account Supervisor Jay Gala, Darpan Bhantia
Production HERTZ RADIO & OTHER CLEVER ADVERTISINGS
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PARLE AGRO
Product/Service: SAINT JUICE
Agency: CREATIVELAND ASIA
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Scriptwriter: Siddhartha Menon/Shirin Johari
Account Supervisor: Jay Gala/Darpan Bhantia
Advertiser's Supervisor: Nadia Chauhan/Madhur Pandey
Production Company: HERTZ RADIO & OTHER CLEVER ADVERTISING, London, UNITED KINGDOM
Director: Tony Hertz
Producer: Tony Hertz
Sound Studio: Redwood Studios/London
Sound Engineer: André Jacquemin
Music Artist/Title: Quito Colayco
Other Credits: Tony Hertz/Beth Chalmers
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: It was a day only I could’ve made. She was lying on the soft, green grass, under a tree. Strange, I didn’t remember creating her but there she was, in the flesh I put her in. Oblivious to my omnipresence. Gorgeous. And, oh yeah, naked. Very naked. I’ll give her a gift, I thought. A seductive gift, a golden potion. Soft on the tongue, like her. Smooth, definitely like her. And a little hint of that naughty, tanginess. So I created it, and poured it into an orb, a heart-shaped orb. Red, like her lips. Full, like her hips - a vessel with character. And I dropped the little marvel on the grass next to her. She picked it up with a slender, sensuous hand, curious fingers running lightly over its smooth surface. She put it down. She closed her eyes. And she went to sleep. Lazy cow. ANN: Saint Apple Juice. Juice the way God meant it to be.

Brief Explanation
This radio campaign for a 100% juice brand called Saint is about God sitting and reflecting upon his marvelous creations - fruit. In this particular spot he poetically describes how he came up with the whole idea of an apple.