GRAPE by Creativeland Asia for Saint Juice

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GRAPE

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Industry Non-alcoholic drinks
Media Radio
Market United Kingdom
Agency Creativeland Asia
Executive Creative Director Vikram Gaikwad
Creative Director Anu Joseph
Producer Tony Hertz
Account Supervisor Jay Gala, Darpan Bhantia
Production HERTZ RADIO & OTHER CLEVER ADVERTISINGS
Released July 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PARLE-AGRO
Product/Service: SAINT JUICE
Agency: CREATIVELAND ASIA
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Scriptwriter: Siddhartha Menon/Shirin Johari
Account Supervisor: Jay Gala/Darpan Bhantia
Advertiser's Supervisor: Nadia Chauhan/Madhur Pandey
Production Company: HERTZ RADIO & OTHER CLEVER ADVERTISING, London, UNITED KINGDOM
Director: Tony Hertz
Producer: Tony Hertz
Sound Studio: Redwood Studios/London
Sound Engineer: André Jacquemin
Music Artist/Title: Quito Colayco
Other Credits: Tony Hertz/Beth Chalmers
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: It was the other day, maybe it was the other century. One of my senior angels (a particularly beautiful one) sidled up to me. ‘It is your birthday my Lord, and I have a gift for you, something I made for you and you alone.’ I always found him a bit pompous. Anyway, he gave me a set of small, orbs; little purple spheres, quite beautiful actually. ‘I see you’ve had your warts removed.’ I said to him. The others laughed. They always laugh at my jokes, bless them! He didn’t, he said I should just taste them. ‘With pleasure,’ I said, ‘I’ve always fancied a bite of your face.’ He stormed off in a huff – heaven save us from angels with no sense of humour. But I did taste the orbs. Oh myself. Sweet, purple heaven. A taste that simply begged to be shared. So, I replicated them and I stuck them on trees - well, vines actually - around my green earth. Possibly my greatest creation. Well, you know. ANN: Saint Grape Juice. Juice the way God meant it to be.

Brief Explanation
This radio campaign for a 100% juice brand called Saint is about God sitting and reflecting upon his marvelous creations - fruit. In this particular spot, he poetically describes how he came up with the whole idea of grapes.