ORANGE by Creativeland Asia for Saint Juice

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ORANGE

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Industry Non-alcoholic drinks
Media Radio
Market United Kingdom
Agency Creativeland Asia
Executive Creative Director Vikram Gaikwad
Creative Director Anu Joseph
Producer Tony Hertz
Account Supervisor Jay Gala, Darpan Bhantia
Production HERTZ RADIO & OTHER CLEVER ADVERTISINGS
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PARLE-AGRO
Product/Service: SAINT JUICE
Agency: CREATIVELAND ASIA
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Scriptwriter: Siddhartha Menon/Shirin Johari
Account Supervisor: Jay Gala/Darpan Bhantia
Advertiser's Supervisor: Nadia Chauhan/Madhur Pandey
Production Company: HERTZ RADIO & OTHER CLEVER ADVERTISING, London, UNITED KINGDOM
Director: Tony Hertz
Producer: Tony Hertz
Sound Studio: Redwood Studios/London
Sound Engineer: André Jacquemin
Music Artist/Title: Quito Colayco
Other Credits: Tony Hertz/Beth Chalmers
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CREATIVELAND ASIA, Mumbai , INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: It was too early for tequila, too late for rose water. And I’ve never been fond of wine at breakfast, but I was thirsty. I was in my private meadow – it’s a perk that comes with the job – and I chanced upon a crying angel, poor thing. So I tasted her tears. They were tangy, with fibres, and I thought 'Nice, I could do great things with this'. But it needed packaging, bit of a problem there, until I saw the rhinoceros. Inspiration – the answer was hanging down underneath: spherical, leathery, easily dyed. Perfect. But what about the inside? Hmm. Well, then I saw the spiders making love, and it was as though a veil lifted from my eyes. And in my mind, I saw the fully formed sphere: tough on the outside, soft on the inside, packed with white webbing and within, tasty, tangy liquid heaven. ANN: Saint Orange Juice. Juice the way God meant it to be.

Brief Explanation
This radio campaign for a 100% juice brand called Saint is about God sitting and reflecting upon his marvelous creations - fruit. In this particular spot, he poetically describes how he came up with the whole idea of an orange.