SOLOMON THE SALMON by Saatchi & Saatchi BrandsRock Cape Town for Cape Town Fish Market

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SOLOMON THE SALMON

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Industry Fast food outlets & restaurants
Media Radio
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Executive Creative Director Anton Crone
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: CAPE TOWN FISH MARKET
Product/Service: SALMON PROMOTION
Agency: SAATCHI & SAATCHI SOUTH AFRICA
Executive Creative Director: Anton Crone
Scriptwriter: Alice Gnodde
Agency Producer: Justin Fraser
Account Manager: Juliette Pickering
Production Company: SAATCHI & SAATCHI SOUTH AFRICA, Cape Town, SOUTH AFRICA
Sound Studio: Big Leap Music & Post
Sound Engineer: Craig Ormond
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SAATCHI & SAATCHI SOUTH AFRICA, Cape Town, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Yo-yo, jam mother****er, jam jam. SFX: 1960s-style jingle FVO: Solomon, the self-sacrificing salmon How you gonna die tonight? Oh-so tasty, every bite Solomon, the self-sacrificing salmon SFX: Bubbles create a beat-box effect MVO: Yo! I ain’t too scared to be seared! Just a fish outta water, straight from the sea High in Vitamins, Protein and Omega 3 From raw to grilled to Teppenyaki FVO: More like Teppen-yummy! MVO: Take a nibble, I’m a real delight. SFX: 1960s-style jingle FVO: Solomon... MVO: That’s me! FVO: ...the self-sacrificing salmon. At Cape Town Fish Market. Fresh thinking, you’ll smaak it! MVO: Uh-huh FVO: ...the self-sacrificing salmon. MVO: Yeah!

Brief Explanation
We created a radio spot that would highlight the wide range of salmon offerings at Cape Town Fish Market during April, when they were running a salmon promotion. It references the catchy, entertaining retail jingles of the sixties but with a modern edge - following the positioning of Cape Town Fish Market as a restaurant with Fresh Thinking. 'Smaak' is a Cape Townian slang verb for enjoy or savour (generally referring to food).