MARCOS THE TUNA by Y&R Bogota for LA CONSTANCIA

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MARCOS THE TUNA

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Industry Sauces
Media Radio
Market Colombia
Agency Y&R Bogota
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Foods Silver

Credits & Description

Type of entry: Product & Service
Category: Foods
Advertiser: LA CONSTANCIA
Product/Service: SALSA BRAVA HOT SAUCE
Agency: Y&R COLOMBIA Bogotá, COLOMBIA
Advertiser LA CONSTANCIA
Product SALSA BRAVA HOT SAUCE
Entrant Y&R COLOMBIA Bogotá, COLOMBIA
1 of 2 Campaign
Type of Entry: Product & Service
Category: Foods
Title: MARCOS THE TUNA
Advertiser/Client: LA CONSTANCIA
Product/Service: SALSA BRAVA HOT SAUCE
Entrant Company: Y&R COLOMBIA Bogotá, COLOMBIA
DM/Advertising Agency: Y&R COLOMBIA Bogotá, COLOMBIA

Brief Explanation
When people eat blistering hot sauce, their eyes begin to tear, just like when they cry. So for Constancia Brava Hot Sauce, we wrote really sad animal stories that laid it on so thick that they made people cry when they heard them, because the only way an animal can make you cry is by slathering it in Constancia Brava Hot Sauce.