KNIGHT RIDER by Cheil Johannesburg for Samsung Mobile

Adsarchive » Radio » Samsung Mobile » KNIGHT RIDER

KNIGHT RIDER

Pin to Collection
Add a note
Industry Cell phones, Smartphones & Accessories
Media Radio
Market South Africa
Agency Cheil Johannesburg
Creative Director Derek Postmus
Account Supervisor Andre Van Der Lingen
Production Audio Arts
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: SAMSUNG MOBILE
Product/Service: S8300 MOBILE PHONE
Agency: CHEIL WORLDWIDE COMMUNICATIONS
Creative Director: Derek Postmus
Scriptwriter: Derek Postmus/Warren Sassenberg
Agency Producer: Caroline Crowther
Account Manager: Andre Van Der Lingen
Account Supervisor: Andre Van Der Lingen
Advertiser's Supervisor: Shaun Kirk/Nicole Rossouw
Production Company: AUDIO ARTS, Johannesburg, SOUTH AFRICA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CHEIL WORLDWIDE COMMUNICATIONS, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Did you also grow up loving... SFX: Bidi Bidi Bidi ANN: And now think that... SFX: Voof Voof Voof ANN: ...was actually a lot of... SFX: Beep ANN: Then you should get yourself the Samsung S8300. It's got the latest technology including an 8 megapixel camera, Garmap Navigation and full touch AMOLED display that's fully visible in sunlight, which might just make you feel like LUKE with his... SFX: Roov Roov Roov ANN: The Samsung S8300. The phone that amplifies the sound of Jo-burg.

Brief Explanation
94.7 Highveld Stereo, a local radio station, runs an on-air competition in which they play sound effects and invite listeners to call in and identify them. In 2009, Samsung Mobile sponsored the competition and, to promote their S8300 mobile phone, we utilised sound effects to describe the phone's array of technological features.