Samsung Radio RAPPERS by Saatchi & Saatchi Budapest

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Industry Portable Audio & Accessories
Media Radio
Market Hungary
Agency Saatchi & Saatchi Budapest
Creative Director Janos Debreceni, John Pallant, Carlos Anuncibay
Released April 2005

Credits & Description

Advertising Agency: SAATCHI & SAATCHI, HUNGARY, Madrid
Creative Director: John Pallant/Carlos Anuncibay/Janos Debreceni
Scriptwriter: John Pallant/Diego Jiménez
Agency Producer: John Doris
Advertiser's Supervisor: Daniel Szemere
Sound Engineer: Michael Powell

Script in English

Tiny Bone: Yo yo yo, they call me ‘Tiny Bone’, T to the I-N-Y

Little D: Yeah but I go by the name of ‘Little D’… the ultra microscopic MC.

Tiny Bone: Well, listen up, bro, I’m not your average gangsta.. I’m built like a horse, but I’m hung like a hamster.

Little D: You better watch it, bro, my boy’s a ‘no show’. When I fool with your sis, she don’t even know!

Tiny Bone: Well, that’s nothing bro coz when I was three they put me in a dress coz they thought I was a she.

Little D: That doesn’t impress me you got a lot to learn.. I got no trouser snake man I got a little worm!

Tiny Bone: Who’s small and who’s smallest isn’t hard to decide… Even your girl thinks I’m white when I give her a ride.

VO: Small is cool with Samsung's Tiny MP3 Player.
Brief Explanation

This radio ad, a concept devised by Saatchi & Saatchi Madrid, was produced in London and aired in Hungary. The television version of the ad was produced in English with Hungarian subtitles, but it was decided that the radio version should only be broadcast in English.