San Diego Zoo Radio NEGATIVE PHRASES by M&C Saatchi Sydney

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NEGATIVE PHRASES

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Industry Culture, Leisure & Sport, Zoos
Media Radio
Market Australia
Agency M&C Saatchi Sydney
Creative Director Martin Dix
Account Supervisor Troy Gorczyca, Gareth Pask, Cath Bosson
Released July 2005

Credits & Description

Advertising Agency: M&C SAATCHI, AUSTRALIA, Sydney
Creative Director: Martin Dix
Scriptwriter: Oliver Devaris/Graham Johnson
Agency Producer: Rod James/Natasha Emanuel
Account Supervisor: Troy Gorczyca/Gareth Pask/Cath Bosson


Script in English

MVO1: Here I am at San Diego Zoo's new Monkey Trails With Dr Ben Welsh, self-professed
authority in simian linguistics, who believes these to be the world's happiest monkeys.

MVO2: Well I've discovered that these monkeys, unlike their counterparts in Africa, posses no
negative words or phrases in their vocabulary.

MVO1: Of course.

MVO2: Like the words (monkey noises) in their native Guenon tongue means 'Look out,
lumberjack!' If I say this to them, they just stare at me blankly. (monkey noises) You see, nothing. Or if I say (monkey noises) which means 'green bananas give me wind' or if I use the common Mandrill insult (monkey noises) meaning 'you have an Adams Apple that looks like you've just swallowed a giraffes knee cap' they clearly do not understand a word I am saying.

MVO1: No, not a word.

MVO2: You see! But if I use pleasent phrases like (monkey noises) which means '3 acres of
perfect monkey habitat in the heart of San Diego Zoo' this elicits a far more animated reaction.

MVO1: You really think they understand you, don't you?

MVO2: Well, maybe not the '3 acres' bit, I think they work in metric. I'll just try it again (monkey
noises)

MVO1: Why not form your own conclusions and visit San Diego Zoo's new Monkey Trails. Where
every monket would love to live.