HEART by Y&R Sao Paulo for Santa Casa De Misericordia

HEART

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Industry Charities, Foundations, Volunteers, Organ Donation
Media Radio
Market Brazil
Agency Y&R Sao Paulo
Creative Director Atila Francucci
Account Supervisor Valeria Ordonhez
Production Trahlahlah
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: SANTA CASA DE MISERICORDIA DE SAO PAULO
Product/Service: ORGAN DONATION
Agency: Y&R
Creative Director: Átila Francucci
Scriptwriter: Carolina Markowicz/Mozar Gudin
Agency Producer: Nicole Godoy/Fernanda Curi/Cleo Goncalves
Account Manager: Fabiane Veiga/Julia Altenhofen
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Antonio Carlos Forte
Production Company: TRAHLAHLAH, São Paulo, BRAZIL
Sound Studio: Trahlahlah
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: 9:31, now pay attention and you will see how a heart can be perfectly suitable for more than one. Starting with 'Hearts' by Marty Bailey. SFX: We hear excerpts of three songs: 'Hearts' by Marty Bailey, 'The Captain of the Heart' by Double and 'Heart flight' by Ritchie. FVO: 'Heart Flight' by Ritchie on Alpha Radio. Before that we heard 'The Captain of the Heart' by Double and also 'Hearts' by Marty Bailey. ANN: See how a heart can be perfectly suitable for more than one? Be an organ donor. Santa Casa. 125 years. Log on to www.santacasasp.org.br SFX: Radio jingle

Full script of the ad in the original language
FVO: 9:31, agora presta atenção que você vai ver como um coração pode servir perfeitamente para mais de um. 'Hearts', pra começar, com Marty Bailey. SFX: Ouvimos as três músicas inteiras: 'Hearts' de Marty Bailey, 'The Captain of the Heart' de Double e 'Vôo de Coração' de Ritchie FVO: 'Vôo de Coração', com Ritchie na radio Alpha. Antes: com double 'The Captain of the Heart' e ainda 'Hearts' com Marty Bailey. ANN: Viu só como um coração pode servir perfeitamente para mais de um? Seja um doador de órgãos. Santa Casa. 125 anos. Acesse www.santacasasp.org.br SFX: Radio jingle

Brief Explanation
A differentiated action that utilises songs played in the regular playlist of radio stations, which contain the word 'heart' in the lyrics and in the song title. Three different well-known songs containing the word 'heart' were played in sequence in some of the main national radio stations: 'Hearts' by Marty Bailey, 'The Captain of the Heart' by Double and also 'Heart Flight' by Ritchie. After that, we could hear a voice over that said: See how a heart can be perfectly good for more than one? Be an organ donor. The action was almost costless, even using famous songs, and had a lot of impact.