M Net Radio DIRTY HARRY by Ogilvy Johannesburg

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Industry Publishing, streaming & media
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Creative Director Gerry Human, Fran Luckin
Account Supervisor Kerry Taoushiani
Released May 2004


Cannes Lions 2005
Radio Publications & Media Bronze Lion for the Campaign

Credits & Description

Advertising Agency: OGILVY SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Creative Director: Fran Luckin/Gerry Human
Scriptwriter: Trevor Sacks
Agency Producer: Tracey Ashman
Account Supervisor: Kerry Taoushiani
Advertiser's Supervisor: Graham Pfuhl
Sound Engineer: John Burns

Script in English

Clint: Uh-uh. I know what you're thinking, punk. Did he fire six shots or only five? Well, to tell you the truth, I've kinda forgot myself in all this excitement. So, maybe now would be a good time to sit back and enjoy the refreshing crispness of a Marshalls Premium Light Lager. With its golden colour and light taste, Marshalls is the beer that satisfies. Mmmmm. But being as this is a 44 Magnum, the most powerful handgun in the world, and would blow your head clean off, you've got to ask yourself a question: Do I feel lucky? Well, do ya punk?

VO: Movies aren't made with ads in the middle. So Mnet will never show them that way. Mnet. Magic.