Save The Children Radio HUNGER by Shackleton Spain

HUNGER

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Industry Public Safety, Health & Hygiene, Human Rights
Media Radio
Market Spain
Agency Shackleton Spain
Creative Director Juan Nonzioli
Account Supervisor Alex Baixas
Released November 2004

Awards

Cannes Lions 2005
Radio Public Health & Safety, Public Awareness Messages Silver Lion

Credits & Description

Advertising Agency: SHACKLETON AD, SPAIN, Madrid
Creative Director: Juan Nonzioli
Scriptwriter: Juan Nonzioli/Cesar Sastre
Account Supervisor: Alex Baixas
Advertiser's Supervisor: Alison Gallagher

Script in English
Every hour, on the hour, all radio stations in Spain broadcast a time signal which sounds like this:
Sfx: Beep, beep, beep, beep, beeeeeep
We have taken that sound and added the following radio spot:
Sfx: Beep, beep, beep, beep, beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee…
(like the sound of a flatline)
VO: Every hour of every day more than 700 children all over the world die from hunger. Help us. Save The Children.
Script in Orginal Language
Esta cuña de radio se añadió a las señales horarias que se escuchan cada hora en punto en todas las
emisoras del país:
Sfx: Beep, beep, beep, beep, beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee…
(como el sonido de un electrocardiograma cuando deja de latir el corazón)
VO: Cada hora, 700 niños mueren de hambre en el mundo.
Ayúdanos. Save The Children.