Save The Children Radio WAR by Shackleton Spain

WAR

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Industry Public Safety, Health & Hygiene, Human Rights
Media Radio
Market Spain
Agency Shackleton Spain
Creative Director Juan Nonzioli
Account Supervisor Alex Baixas
Released November 2004

Credits & Description

Advertising Agency: SHACKLETON AD, SPAIN, Madrid
Creative Director: Juan Nonzioli
Scriptwriter: Juan Nonzioli/Cesar Sastre
Account Supervisor: Alex Baixas
Advertiser's Supervisor: Alison Gallaguer


Script in English

Every hour, on the hour, all radio stations in Spain broadcast a time signal which sounds like this:

Sfx: Beep, beep, beep, beep, beeeeeep

We have taken that sound and added the following radio spot:

Sfx: Beep, beep, beep, beep, beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee…
(like the sound of a flatline)

VO: Every hour of every day more than 100 children all over the world die as a result of wars. Help us. Save The Children.
Script in Orginal Language

Esta cuña de radio se añadió a las señales horarias que se escuchan cada hora en punto en todas las
emisoras del país:

Sfx: Beep, beep, beep, beep, beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee…
(como el sonido de un electrocardiograma cuando deja de latir el corazón)

VO: Cada hora, más de 100 niños mueren en el mundo por las guerras. Ayúdanos. Save The Children.