Bcp (banco De Credito Del Peru) Radio LISP by Leo Burnett Lima

LISP

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Industry Banking & Financial Services
Media Radio
Market Peru
Agency Leo Burnett Lima
Director Franjo Antich
Creative Director Flavio Pantigoso, Juan Carlos Gomez De La Torre
Account Supervisor Valerie Castellano
Released December 2004

Credits & Description

Advertising Agency: LEO BURNETT DEL PERU, PERU, PERU
Creative Director: Juan Carlos Gómez de la Torre/Flavio Pantigoso
Scriptwriter: José Funegra/Alvaro Naddeo
Agency Producer: Jimena García
Account Supervisor: Valerie Castellano
Advertiser's Supervisor: Ernesto Melgar
Director: Franjo Antich
Sound Engineer: Franjo Antich


Script in English

Man: I alwaysss had a problem with the letter sss. Sssince I was a kid it wasss difficult. In Hissstory classesss, Sssan Martin. In Language classesss, the sssubject. In Math, divissionsss. To worssen thingsss up, my name is Césssar Ssánchesss... And my zodiac sssign isss Pisscisss. If I could choossse, I would choossse to remove the “S” from the dictionary.

VO: Life would be better if we could always choose. That’s why in BCP Bank we have four different saving plans.
Script in Orginal Language

Hombre: Sssiempre he arrastrado lasss essses. Desssde niño ssse me hizzo difíssil. En lass classsess de Hisstoria, Sssan Martín. En lass classsess de Lenguaje, el sssujeto. En lass classsess de Matemática, ssumass y ressstass. Enssima me llamo Céssar Sssánchezz... Y soy de Pisssciss. Sssi pudiera elegir, elegiría eliminar la “esse” del dicccionario.

Locutor: La vida sería mejor si siempre pudieramos elegir. Por eso en el Banco de Crédito tenemos 4 Planes de Ahorro.