Bcp (banco De Credito Del Peru) Radio SLEEPER by Leo Burnett Lima

SLEEPER

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Industry Banking & Financial Services
Media Radio
Market Peru
Agency Leo Burnett Lima
Director Franjo Antich
Creative Director Flavio Pantigoso, Juan Carlos Gomez De La Torre
Account Supervisor Valerie Castellano
Released December 2004

Credits & Description

Advertising Agency: LEO BURNETT DEL PERU, PERU, PERU
Creative Director: Juan Carlos Gómez de la Torre/Flavio Pantigoso
Scriptwriter: José Funegra/Alvaro Naddeo
Agency Producer: Jimena García
Account Supervisor: Valerie Castellano
Advertiser's Supervisor: Ernesto Melgar
Director: Franjo Antich
Sound Engineer: Franjo Antich


Script in English

Woman: When doctors confirmed that I had this rare syndrome, I couldn’t believe it. I fall into a deep sleep at any… (snore). The worst thing is that I can’t remember what happened. The doctors say that… (snore) finding a cure is only a matter of time. Although now it even happens at the traffic lights…

SFX: Honk and traffic sounds.

Driver: Let’s go…

Woman: I wish I could choose not to have this rare… (snore)

VO: Life would be better if we could always choose. That’s why in BCP Bank we have four different saving plans.
Script in Orginal Language

Mujer: Cuando me confirmaron este extraño síndrome, no lo pude creer. Me quedo profundamente dormida en cualqui… (ronquidos). Lo peor es que luego no recuerdo nada. Los médicos dicen que… (ronquidos) es cuestión de tiempo encontrar la cura. Aunque ahora me pasa hasta en los semáforos…

Efecto: Bocinas y tráfico de la ciudad.

Hombre: ¡Avanza, oye!

Mujer: Ojalá pudiera elegir no tener esta rara… (ronquidos)

Locutor: La vida sería mejor si siempre pudieramos elegir. Por eso en el Banco de Crédito tenemos 4 Planes de Ahorro.