MADISON AVENUE COOKWARE by Us Sydney for Sbs

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MADISON AVENUE COOKWARE

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Australia
Agency Us Sydney
Executive Creative Director Josh Moore
Account Supervisor Nathan Bell
Production Nylon Studios
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: SBS
Product/Service: 'MAD MEN' TV PROGRAMME
Agency: US
Executive Creative Director: Josh Moore
Scriptwriter: Nigel Clark/Adrian Ely
Agency Producer: Jeff Edwards
Account Supervisor: Nathan Bell
Production Company: NYLON STUDIOS, Sydney, AUSTRALIA
Sound Studio: Nylon Studios
Sound Engineer: Tone Aston
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: US, Sydney, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: What’s the most pressing issue for women today? That’s right, keeping your man happy. The economic crisis, global warming and other such matters are men’s business. Women should be concerned with keeping house so that, when their husband gets home from a hard day’s work, he has a delicious dinner waiting for him. Of course, as a woman, you need to enjoy your time in the kitchen. After all, no man wants to come home to a grumpy wife, and they certainly don’t want to come home to a burnt steak or dry fish. Happy wives ask their husbands for Madison Avenue designer cookware. Visit madisonproducts.com.au The only thing that cooks better is a woman.

Brief Explanation
This radio ad was part of an integrated teaser campaign for Mad Men, the TV show about the politically incorrect world of advertising in the 60s. It advertises a fictional range of cookware products, in a sexist manner to reflect the content of Mad Men and the era it was set in. Outraged listeners were driven to the madisonproducts.com.au website where the reveal took place.