TAKE CARE OF YOUR TIME by Crispin Porter + Bogusky Stockholm for Scandinavian Airlines (sas)

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TAKE CARE OF YOUR TIME

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Industry Airlines
Media Radio
Market Sweden
Agency Crispin Porter + Bogusky Stockholm
Production Sensaytion
Executive Creative Director Gustav Martner, Björn Höglund
Creative Director Anders Gustafsson
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: SCANDINAVIAN AIRLINES SWEDEN
Product/Service: AIRLINE
Agency: CRISPIN PORTER + BOGUSKY EUROPE
Executive Creative Director: Björn Höglund/Gustav Martner
Creative Director: Anders Gustafsson
Agency Producer: Axel Widén
Account Manager: Robert Waern
Production Company: SENSAYTION, Stockholm, SWEDEN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CRISPIN PORTER + BOGUSKY EUROPE, Gothenburg, SWEDEN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Cabin crew announcement signal FVO: We have shortened down this 30 second spot to 9 seconds. More music and fewer commercials. Take care of your time. Fly SAS.

Full script of the ad in the original language
SFX: Cabin crew announcement signal FVO: Den har 30-sekunders-reklamen har vi kortat ner till 9 sekunder. Mer musik ock mindre reklam. Ta hand om din tid. Flyg SAS.

Brief Explanation
Take care of your time is Scandinavian Airlines (SAS) new concept - based on being the most punctual airline in Europe. How do we take care of people's time when they are enjoying their favourite music on Spotify? We bought 30 second spots and shortened them down to 9 seconds. The air hostess in the spots simply explains what we've done. Meanwhile, Spotify banners told how much time SAS bought and removed in total.