Science World Radio Right Handed by Rethink

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Right Handed

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Industry Shows, Events & Festivals
Media Radio
Market Canada
Agency Rethink
Art Director Nicolas Quintal
Released May 2012


London International Awards 2012
Radio Retail Campaign Silver Winner

Credits & Description

Entrant: Rethink, Vancouver
Science World - "Right Handed"
Corporate Name of Client: Science World
Client Account Director: Suan Teo
Agency Account Director: Carrie Panio
Agency: Rethink, Vancouver
Creative Directors: Ian Grais/Chris Staples
Copywriters: Stephanie Bialik/Rob Tarry
Recording Studio: Wave Productions
Audio Company: Wave Productions
Audio Engineer: Brandon Edwards
Audio Producer: Brandon Edwards
Art Director: Nicolas Quintal
Description of the Project
For the last five years, Science World has been making science fun using cool science facts, delivered in a crazy way — all with the follow-up promise of “We can explain.”
In this round we introduce the fictitious Hurlasaurus Wuss to promote their Extreme Dinosaurs Exhibit, we explain why wearing pants counts as a task, and we demonstrate why allergy sufferers are just so darn glum. Have a listen. And we can explain.