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Industry Oral Hygiene
Media Radio
Market United Arab Emirates
Agency Leo Burnett Dubai
Account Supervisor Marwan Farraj
Executive Creative Director Malek Ghorayeb
Creative Director Munah Zahr
Released June 2011

Awards

Cannes Lions 2011
Radio Lions Best Scriptwriting Silver
Radio Lions Cosmetics & Beauty, Toiletries Silver

Credits & Description

Type of Entry: Product & Service
Category: Household
Title: BEAR
Advertiser/Client: PROCTER & GAMBLE
Product/Service: TIDE LAUNDRY DETERGENT
Entrant Company: LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency: LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Executive Creative Director: Malek Ghorayeb
Creative Director: Munah Zahr
Scriptwriter: Sunny Deo/Simon Raffaghello
Planner: Manal Khater
Account Manager: Rania Merhej
Account Supervisor: Marwan Farraj
Production Company: BKP Dubai, UNITED ARAB EMIRATES
Radio station or network
this ad first aired on: Radio 1

The Radio ad titled Scope: BEAR was done by Leo Burnett Dubai advertising agency for product: Scope Mouthwash (brand: Scope) in United Arab Emirates. It was released in Jun 2011.