LIP PAINT by Venture Communications for Western Canada Lotteries

LIP PAINT

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Industry Lottery & Gambling
Media Radio
Market Canada
Agency Venture Communications
Creative Director Steve P. Williams
Producer Dan Mcmanus
Account Supervisor Sarah Corns
Production Six Degress
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: WESTERN CANADA LOTTERY CORPORATION
Product/Service: SCRATCH 'N' WIN LOTTERY
Agency: VENTURE COMMUNICATIONS
Creative Director: Steve Williams
Scriptwriter: Shayne McBride
Agency Producer: Leah Zukowski
Account Supervisor: Sarah Corns
Advertiser's Supervisor: Ken Schulzke
Production Company: SIX DEGREES, Calgary, CANADA
Producer: Dan McManus
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: VENTURE COMMUNICATIONS, Calgary, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Scratching FVO: Eight-letter word for popular cosmetic. Starts with an 'L'. MVO: Lobsters. FVO: No. MVO: Lollipop. FVO: No. MVO: Limerick. FVO: No. MVO: Lungfish. FVO: No. MVO: Ladybird. FVO: No. MVO: Labrador. FVO: No. MVO: Lukewarm. FVO: No. MVO: Laxative. FVO: Laxative? MVO: Yeah... Leapfrog? FVO: No. MVO: Lashcurl? FVO: Lip... MVO: Lip paint! FVO: Ah! Lipstick. MVO: Ohh. So close. FVO: Yeah, you were really close. SFX: Music ANN: You don’t have to be good at Crosswords to have fun with Crossword Scratch 'n' Win. Scratch your way up to a top prize of fifty thousand dollars, or over a hundred thousand prizes of twenty dollars or more. Just scratch... SFX: Scratching ANN: ...and win... MVO: Woohoo! ANN: ...at your lottery ticket centre.

Brief Explanation
Crossword Scratch 'n' Win is a scratch lottery game based on traditional crosswords. With the scratch version, however, you don't have to spell the words, you simply scratch off the letters as directed to reveal the Crossword game board.