SCRATCH by KNSK for WMF

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SCRATCH

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Industry Electronic Devices & Home Appliances
Media Radio
Market Germany
Agency KNSK
Creative Director Kay Eichner, Tim Krink
Production Studio Funk
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: WMF
Product/Service: SCRATCH-RESISTANT CUTLERY
Agency: KNSK
Creative Director: Tim Krink/Kay Eichner
Scriptwriter: Felix Lemcke
Agency Producer: Kerstin Arndt
Advertiser's Supervisor: Kirsten Kohls
Production Company: STUDIO FUNK, Hamburg, GERMANY
Sound Engineer: Philipp Feit
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KNSK, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Record scratching throughout ANN: New... New... Cromargan Protect, tect, tect, tect, tect! The cutlery... The cutlery... New... Cromar, Cromargan Protect, tect! The cutlery... The cutlery... New... Cromargan Protect! The cutlery that is scratch-resistant. SFX: WMF mnemonic ANN: WMF. Life tastes great.

Full script of the ad in the original language
SFX: Record scratching throughout ANN: Neu... Neu... Cromargan Protect, tect, tect, tect! Das Besteck... Das Besteck... Neu... Cromargan protect, tect! Das Besteck, das das Besteck... Neu... Cromargan Protect! Das Besteck, das nie verkratzt. SFX: WMF mnemonic ANN: WMF. Das Leben schmeckt schön.

Brief Explanation
Cromargan Protect from WMF is the first cutlery that never gets a scratch. We prove that, with the first scratched radio commercial in the world.