CAT FIGHT by Cheetham Bell J. Walter Thompson UK for Scruffs

Adsarchive » Radio » Scruffs » CAT FIGHT

CAT FIGHT

Pin to Collection
Add a note
Industry Clothing
Media Radio
Market United Kingdom
Agency Cheetham Bell J. Walter Thompson UK
Creative Director Andy Cheetham
Production 422
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: BIRCHWOOD PRICE TOOLS
Product/Service: SCRUFFS WORK WEAR
Agency: JWT CHEETHAMBELL
Creative Director: Andy Cheetham
Scriptwriter: Andrew Dobbie/James Ashworth
Agency Producer: Bridget Pelicias
Account Manager: Henry Monsell
Production Company: 422, Manchester, UNITED KINGDOM
Other Credits: Voiceover: Alan Ford
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT CHEETHAMBELL, Manchester, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Man Tip 4 from Scruffs Work Wear: Avoiding a Catfight. SFX: Building site; pneumatic drill MVO: You’re busy on site when two women spot you in your Scruffs. They’re both keen and things are about to get nasty. You don’t want to have to put yourself between these wild women; you’re wearing tough Scruffs armour, but you ain’t invincible. They’re all talons and teeth, and you’re only one well-aimed stiletto away from singing soprano. So calm them with a cold dose of logic: ‘Girls, girls, stop this silliness, there’s enough of me for both of you.’ Then stand back and watch them kiss and make-up. For more Man Tips visit scruffs.com Scruffs. Look good when you’re getting dirty.

Brief Explanation
‘Banter’, a term used to describe activities or chat that is playful, intelligent and original. It is inherently English...’, Urbandictionary.com Scruffs radio campaign talked to British tradesmen listening to a sports station while on-site. These guys love banter (especially about girls). ‘Man Tips’ are humorous bits of advice delivered by recognised actor Alan Ford, famous for his role as a tough East London (Cockney) gangster. From his elevated hard-guy status he offers advice to lads, using cockney rhyming slang and innuendo to get round RACC restrictions and talk credibly in the vernacular of our audience.