RING by Cheetham Bell J. Walter Thompson UK for Scrum Co.

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RING

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Industry Apparel, Clothing & Footwear, Clothing
Media Radio
Market United Kingdom
Agency Cheetham Bell J. Walter Thompson UK
Creative Director Andy Cheetham
Production 422
Released August 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: BIRCHWOOD PRICE TOOLS
Product/Service: SCRUFFS WORK WEAR
Agency: JWT CHEETHAMBELL
Creative Director: Andy Cheetham
Scriptwriter: Andrew Dobbie/James Ashworth
Agency Producer: Bridget Pelicias
Account Manager: Henry Monsell
Production Company: 422, Manchester, UNITED KINGDOM
Other Credits: Voiceover: Alan Ford
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT CHEETHAMBELL, Manchester, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Man Tip 5 from Scruffs Work Wear: The Emergency Wedding Ring. SFX: 'Lord of the Rings' style music MVO: We’ve all seen those movies about a golden ring with special powers, but in real life it’s not short guys with hairy feet that need to escape Orcs... SFX: Music stops; shovelling of sand MVO: ...it’s lads in Scruffs Work Wear. But learn from those little fellas, and even if you’re not married, carry a ring. Because one day, big Mrs O’Reilly’s going to want more than just her drive laying. And on that day you’ll be glad to slip your emergency wedding ring on, and knock her back politely without losing the job. Or your teeth, for that matter. For more Man Tips visit scruffs.com Scruffs. Look good when you’re getting dirty.

Brief Explanation
‘Banter’, a term used to describe activities or chat that is playful, intelligent and original. It is inherently English...’, Urbandictionary.com Scruffs radio campaign talked to British tradesmen listening to a sports station while on-site. These guys love banter (especially about girls). ‘Man Tips’ are humorous bits of advice delivered by recognised actor Alan Ford, famous for his role as a tough East London (Cockney) gangster. From his elevated hard-guy status he offers advice to lads, using cockney rhyming slang and innuendo to get round RACC restrictions and talk credibly in the vernacular of our audience.