Works » Legal Sea Foods

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Industry Fast food outlets & restaurants, Restaurants, Pubs & Bars
Media Radio
Market United States
Agency Devito/Verdi
Creative Director Sal Devito
Director Joe Barone
Released August 2007

Credits & Description

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Joe Schrack/Steven Fogel/Rich Singer
Agency Producer: Barbara Michelson
Director: Joe Barone
Sound Engineer: Tim Leitner


Script in English

MVO1: The name’s Chip Chapley.
SFX: Bell
MVO1: Marketing director for The Soggy Seaman Fish House.
SFX: Buzzer
MVO: Alright, Assistant Marketing Director.
SFX: Bell

MVO: But I did come up with 'Fish-tacular Fridays'.
SFX: Bell
MVO: The 'Just for the Halibut' Happy Hour.
SFX: Bell
MVO: And 'The Bottom-Feeder Blowout Bonanza'.
SFX: Bell
MVO: All very successful.
SFX: Buzzer
MVO: All moderately successful.
SFX: Buzzer
MVO: Fine, they were flops.
SFX: Bell

MVO: So we had a few complaints.
SFX: Buzzer
MVO: A few hundred complaints.
SFX: Bell
MVO: Well, we can’t all have fresh fish like Legal Sea Foods.
SFX: Bell
MVO: And it’s not like anyone got sick.
SFX: Buzzer
MVO: Not fatally!
SFX: Bell

MVO: Come on, I’m Chip Chapley!
SFX: Bell
MVO: I’m still the man.
SFX: Buzzer
MVO: I’ve still got vision.
SFX: Buzzer
MVO: Talent?
SFX: Buzzer
MVO: A knack?
SFX: Buzzer
MVO: A job?
SFX: Buzzer

MVO: Oh, that’s cold.
SFX: Bell

ANN: When it comes to fish, there’s only one place you can trust.
Legal Sea Foods. If it isn’t fresh, it isn’t legal.
Brief Explanation

Legal Sea Foods is a chain of seafood restaurants in the Northeast and Florida.

The Radio ad titled MARKETING DIRECTOR was done by Devito/Verdi advertising agency for Legal Sea Foods in United States. It was released in Aug 2007.