OVERPROMISING GUY by Creature for Seattle's Best Coffee

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OVERPROMISING GUY

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Industry Non-alcoholic drinks
Media Radio
Market United States
Agency Creature
Director Bart Smith
Executive Creative Director Jim Haven, Matt Peterson
Account Supervisor Ali Daniels
Production Bartradio
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: SEATTLE'S BEST COFFEE
Product/Service: ICED LATTES
Agency: CREATURE
Executive Creative Director: Matt Peterson/Jim Haven
Scriptwriter: Andrew Jasperson
Agency Producer: Bethany Papenbrock
Account Supervisor: Ali Daniels
Production Company: BARTRADIO, Seattle, USA
Director: Bart Smith
Sound Studio: BartRadio
Sound Engineer: Robb Davidson
Other Credits: Art Director: Kristi Flango
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CREATURE, Seattle, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: I have something, shocking to tell you. Okay, maybe not shocking, but interesting. We’ll go with interesting. Seattle’s Best Coffee now makes three ready to drink iced lattes that are so smooth and full flavoured, they can actually bring out your inner morning person, at any time of day. And your inner morning person speaks French, fluently. That was a lie. I think I’m just trying to impress you. But it is true that every time someone discovers their inner morning person, a new star is born in the sky. That star part isn’t true. But the part about the Iced Lattes being very good is true. And they can be cooled to one thousand degrees below freezing. Actually, that doesn’t even sound reasonable. But people do keep them in the fridge, I do know that. So there you go. Iced Lattes from Seattle’s Best Coffee are cold and delicious, and they help you discover your inner morning person.

Brief Explanation
In America, the advertising spokesman is often stereotyped as someone who will make unrealistic and sometimes even false claims about the product he or she is selling. Often, these types of advertisements will make claims that a certain product can change and improve your life in wonderful new ways. In this spot, the character of the announcer played off this stereotype by making completely over the top claims about what the product could do for its consumers, and then admitted to making such wildly false claims.