TODD by Energy BBDO Chicago for Illinois Lottery

TODD

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Industry Lottery & Gambling
Media Radio
Market United States
Agency Energy BBDO Chicago
Creative Director Mike Roe
Account Supervisor Anna Bleers, Nicole Torrillo
Production CRC
Released August 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: ILLINOIS LOTTERY
Product/Service: MEGA MILLIONS
Agency: ENERGY BBDO
Creative Director: Mike Roe
Scriptwriter: Grant Tennison
Agency Producer: Laura Sorgman
Account Manager: Ryan Hallquist
Account Supervisor: Nicole Torrillo/Anna Bleers
Production Company: ANOTHER COUNTRY, Chicago, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ENERGY BBDO, Chicago, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing MVO1: Cashalanche Rescue, this is Todd. MVO2: Hi, um, I just won the Mega Millions Jackpot and now, um, I’m trapped beneath the money... MVO1: My computer shows a rescue team nearby. I’m sending them... now. MVO2: I’ve never seen this much money before, is this normal? MVO1: Completely normal, sir. Every Tuesday and Friday, if a Mega Millions Jackpot winner is drawn, someone gets hit with a Cashalanche. MVO2: (Groans) MVO1: Sir, are you alright? MVO2: Yeah. SFX: Knocking MVO2: Hold on, hold on. Hey, I’m in the living room! MVO1: Has the rescue team arrived? MVO2: Yes! They’re digging me out now. SFX: Machinery starting MVO2: Woah! What is that? MVO1: We call it the 'Megamover'. MVO2: Oh... how much you want for it? MVO1: Let me transfer you to the machinery dipped in chrome department. Please hold. SFX: Music ANN: Mega Millions can find you twice a week. Tuesday and Friday jackpot drawings start at 12 million dollars. Mega Millions from the Illinois Lottery. Must be 18 to play. Have fun. Play responsibly.