Sedano’s Supermarkets Radio Gorda by Republica


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Industry Supermarkets
Media Radio
Market United States
Agency Republica
Chief Creative Officer Milton Lebrón
Associate Creative Director Derrick Muniz
Copywriter Derrick Muniz, Jeff Schermer
Production Indiehouse
Released February 2017

Credits & Description

Category: Retail Services
Media: Audio
Brand: Sedano's Supermarket
Advertising Agency: Republica, Miami, USA
Chief Executive Officer: Jorge Plasencia
Chief Creative Officer: Milton Lebron
President: Luis Casamayor
EVP General Manager: Anthony Bianco
Associate Creative Director: Derrick Muniz
Copywriters: Derrick Muniz, Jeff Schermer
Account Director: Andrea Lebron
Senior Account Manager: Natalie Rodriguez
Production House: Indiehouse
Published: January - February 2017

Short rationale:
"Traditions can emerge from anywhere. Especially when you have an Abuela. In these radio spots, we trace various Hispanic traditions back to their origin."