Sierra Mist Radio CITY by BBDO New York

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Industry Non-alcoholic drinks
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released January 2005

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Bill Bruce
Scriptwriter: Kevin Tenglin
Agency Producer: Loren Parkins

Script in English

SFX: Ambient street noises.

Vendor: Hey lady can I get you something? A hot dog? A pretzel?

Lady: Yeah actually, something to drink. Let’s see.

Vendor: How about a Sierra Mist Free?

Lady: Free? I love this city. Sure.

Vendor: That’ll be a buck.

Lady: But you said it was free.

Vendor: It is.

Lady: Oh, OK, thank you.

Vendor: That’ll be a buck.

Lady: But you just said, how about a Sierra Mist Free?

Vendor: I did.

Lady: and I said sure.

Vendor: You did.

Lady: And you said it’s a buck.

Vendor: I did.

Lady: But it’s free?

Vendor: Yes and it is a buck.

Lady: You said free.

Vendor: And a buck.

Lady: Free.

Vendor: A buck.

Lady: Free.

Buck: Buck.

Lady: Free.

Lady: I don’t understand this city!

Vendor: It’s still a buck.

VO: Sierra Mist Free. The refreshing diet lemon-lime that’s free of sugar, carbs, calories and caffeine. It says free, it just doesn’t taste free.

Lady: This doesn’t taste free.

Vendor: It is free.

Lady: Thanks. Bye.

Vendor: That’ll be a buck. I gotta say this never get’s old!

Lady: Yes it does.

VO: Sugar free, carb free, calorie free, caffeine free. Sierra Mist Free. Drink freely.