Sierra Mist Radio FLIGHT ATTENDANT by BBDO New York

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Industry Non-alcoholic drinks
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released January 2005

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Bill Bruce
Scriptwriter: Kevin Tenglin
Agency Producer: Loren Parkins

Script in English

SFX: Ambient airplane noises. We hear the “Ding”.

Pilot: It’s now safe to move about the cabin.

SFX: We hear the cart rolling down the isle.

Stewardess: Would you like something to drink sir?

Guy: Oh yeah. Umm...

Stewardess: How about a sierra mist free?

Guy: Wait, free? But I thought all your beverages were free.

Stewardess: All our beverages are complimentary. But they aren’t all free.

Guy: Ok. Wait. So do I have to pay for the sierra mist free?

Stewardess: Of course not sir. It’s complimentary.

Guy: Isn’t that just another word for free?

Stewardess: It’s both complimentary and free.

Guy: Can’t you just say free?

Stewardess: I did, free.

Guy: Good.

Stewardess: And complimentary.

Guy: No. Just say it’s free.

Stewardess: It’s free.

Guy: OK.

Stewardess: And complimentary.

Guy: Wow, both huh?

Stewardess: Of course.

Guy: Ok, well then you know what? I’ll have two.

Stewardess: Good choice Sir.

VO: Sierra Mist Free. The refreshing diet lemon-lime that’s free of sugar, carbs, calories and caffeine. It says free, it just doesn’t taste free.

Stewardess: Here you are Sir.

SFX: Guy drinking.

Guy: Wow, that tastes great. You’re telling me that’s free?

Stewardess: And complimentary Sir.

VO: Sugar Free, Carb Free, Calorie Free, Caffeine Free. Sierra Mist Free. Drink Freely.