Sierra Mist Radio PICK UP by BBDO New York

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PICK UP

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Industry Non-alcoholic drinks
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released January 2005

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Bill Bruce
Scriptwriter: Kevin Tenglin
Agency Producer: Loren Parkins


Script in English

SFX: Ambient bar noises.

Guy: Hey there can I buy you a drink?

Girl: Uhhhh, well, OK. I’ll have another Sierra Mist Free.

Guy: Of course it’s free, I’m buying if for you.

Girl: No, it’s free for anyone.

Guy: Anyone as pretty as you.

Girl: No seriously it’s free.

Guy: Why would I buy you something that’s free?

Girl: Because you said you would.

Guy: OK I’m gonna just get you a Sierra Mist Free and leave the money as a big tip.

Girl: What money?

Guy: The money I save by not buying something that’s free.

Girl: You said you were going to buy one for me!

Guy: I can’t buy you one.

Girl: Why not? It’s delicious and it’s free.

Guy: Exactly.

Girl: What are you talking about?

Guy: I don’t know.

VO: Sierra Mist Free. The refreshing diet lemon-lime that’s free of sugar, carbs, calories and caffeine. It says free, it just doesn’t taste free.

SFX: The guy drinking

Guy: Wow this doesn’t taste free!

Girl 2: Hi, what are you drinking?

Guy: It's a Sierra Mist Free, could I buy you one?

Girl 2: Cheapskate.

Guy: No wait, it’s complicated.

VO: Sugar free, carb free, calorie free, caffeine free. Sierra Mist Free. Drink freely.